About Us

What Is Flex Technology?

Why? PFX FLEXBARS

Innovative, Versatile, possibly the most complete FUNCTIONAL Training Tool available

PFX FLEXBARS enable athletes to throw flexible end weighted bars in any direction, at any speed/velocity, through almost any exercise routine in a safe and controlled manner

PFX FLEXBARS greatly increase an athlete’s POWER, STRENGTH & CONDITIONING without the use of heavy weights

Meet the development team in Australia

ALLAN

An engineer, entrepreneur, played & coached various sport at elite level for 50+yrs. A Q3 & 4 personal trainer, inventor of EDGE Sports Training Balls, Cormax & POWERFLEX Training equipment.

ANNA

A mother of 3 & over 20 years as a Personal Trainer. Anna has studied in Human Behaviors, Mindset Coaching and is Qualified as a Master Coach in Neuro Transformation.

NEROLI

Has worked in the Fitness Industry for over 24yrs, completed a Bachelor of Human Movement Degree. And 20 yrs PDHPE teacher, Tri-Athlete and Adventure Racer

AUDREY

Has 10yrs Fitness Industry experience, Qual Cert 3 & 4 & Bachelor of Business. Loves working with people a Personal Trainer specializing in Group Fitness Training & management.

WADE

A Professional Rugby League & Union player in his earlier years. Level 2 Boxing Coach, Wade also specializes in Biomechanics & is a Master Coach in Neuro Transformation Therapy.

JUSTIN

An avid all-round sportsman with a focus on fitness. 8 years in the fitness industry a Cert 3 & 4 fitness trainer & qualified Sports Nutrition & Advanced Fitness with the Health Fitness Institute.

Meet the UK and ROI team

Douglas Bell

An industry veteran of 25+ years, who has worked for leading companies such as Forza Fitness, Cybex, Klafs, Balnea and Matrix Fitness. Qualified from Loughborough and holds an Honorary Degree in Sports Science as well as a teaching qualification. Always on the lookout for new quality products with education & training at the core.

Adam

A Chartered Certified Accountant (ACCA) with a strong commercial background spanning more than a decade across major national and international organisations, including Babcock and Kier. Adam combines his corporate finance expertise with hands-on experience as a practicing accountant, working closely with clients in the gym and fitness industry. With a focus on compliance, strategy, and financial performance, he brings both commercial insight and practical know-how to help businesses stay strong—on the balance sheet and beyond.

Mark

Since 1993, I’ve been turning spanners and installing fitness gear to help keep the country in shape—one treadmill at a time. I’ve worked offshore as a CPT operator, earned my wings as a qualified UAV pilot, and now steer the ship as co-owner and director of PFX. Whether it’s land, sea, or sky—I’ve probably fixed something there. Still waiting for a job that involves all three at once!