Privacy Policy

POWERFLEX FITNESS INTERNATIONAL LIMITED

Last updated: October 3, 2025

This Privacy and Cookie Policy explains how POWERFLEX FITNESS INTERNATIONAL LIMITED (“we,” “us,” or “our”) collects, uses, and protects your personal information when you visit our website at www.powerflexfit.co.uk and purchase products from us. We are committed to protecting your privacy and handling your data in a transparent and secure manner.

This policy applies to all visitors and customers in the United Kingdom (UK) and the Republic of Ireland (ROI).

1. Who We Are

POWERFLEX FITNESS INTERNATIONAL LIMITED is a company registered in England & Wales with company registration number 16592863. Our registered office is at UNIT D2, NEPTUNE PARK, PLYMOUTH, DEVON, PL4 0SJ

For the purposes of the General Data Protection Regulation (GDPR) and other applicable data protection laws, we are the ‘data controller’ of the personal information we collect about you.

If you have any questions about this policy or our data practices, please contact our Data Protection Officer at:

Email: info@powerflexfit.co.uk
Postal Address: Unit D2, Neptune Park, Plymouth, PL4 0SJ

2. The Information We Collect

We may collect and process the following types of personal information about you:

a) Information you provide to us:
- Identity Data: Your name, title, date of birth.
- Contact Data: Billing address, shipping address, email address, and telephone numbers.
- Financial Data: Payment card details (processed securely by our payment service provider), bank account details for refunds.
- Profile Data: Your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
- Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties and your communication preferences.

b) Information we collect automatically:

Technical Data: Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
Usage Data: Information about how you use our website, products, and services. This includes clickstream data, products viewed or searched for, page response times, download errors, lengths of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

c) Information from third parties:

We may receive personal data about you from various third parties, such as analytics providers (e.g., Google Analytics), advertising networks (e.g., Google Ads, Facebook Ads), and payment service providers.

3. How We Use Your Information (Legal Basis for Processing)

We will only use your personal information when the law allows us to. We use your data for the following purposes and on the following legal bases:

Purpose of Use	Legal Basis for Processing
To process and fulfil your orders, including managing payments, delivering products, and collecting and recovering money owed to us.	Performance of a contract with you.
To manage our relationship with you, which includes notifying you about changes to our terms or privacy policy, asking you to leave a review or take a survey.	Performance of a contract with you. Legitimate interests (to keep our records updated and to study how customers use our products/services).
To enable you to participate in a prize draw, competition, or survey.	Performance of a contract with you. Legitimate interests (to study how customers use our products/services, to develop them, and grow our business).
To administer and protect our business and this website, including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data.	Legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud, and in the context of a business reorganisation or group restructuring exercise). Compliance with a legal obligation.
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.	Legitimate interests (to study how customers use our products/services, to develop them, and to grow our business). Consent (for certain non-essential cookies and marketing communications).
To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences.	Legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business, and to inform our marketing strategy).
To make suggestions and recommendations to you about products or services that may be of interest to you.	Legitimate interests (to develop our products/services and grow our business).

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We will only send you direct marketing communications via email or SMS if we have your explicit consent to do so. You have the right to withdraw this consent at any time by contacting us or using the unsubscribe link in our emails.

4. How We Share Your Information

We may share your personal data with the following third parties:

Service Providers: Third parties who provide services on our behalf, such as payment processing, order fulfilment, delivery, data analytics, and marketing services.
Professional Advisers: Lawyers, bankers, auditors, and insurers who provide professional services to us.
Government Authorities: We may disclose your information to law enforcement agencies, government bodies, or other third parties if required by law or to protect our legal rights.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our business, your data may be transferred to the new owner.

All our third-party service providers are required to take appropriate security measures to protect your personal information in line with our policies and the law. We do not allow them to use your data for their own purposes and only permit them to process your data for specified purposes and in accordance with our instructions.

5. International Transfers

We are a UK &based company and primarily process your data within the UK and European Economic Area (EEA). However, some of our third-party service providers may be located outside the UK/EEA.

Whenever we transfer your personal data out of the UK or EEA, we ensure a similar degree of protection is afforded to it by implementing at least one of the following safeguards:

The transfer is to a country that has been deemed to provide an adequate level of protection for personal data by the UK or European Commission.
We use specific contracts approved for use in the UK or EEA which give personal data the same protection it has in the UK/EEA.
Where we use providers based in the US, we may transfer data to them if they are part of the EU-US Data Privacy Framework or other approved certification schemes.

6. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data, and whether we can achieve those purposes through other means, and the applicable legal requirements.

8. Your Legal Rights

Under data protection laws, you have the following rights in relation to your personal data:

The right to be informed: About how and why we are processing your personal data.
The right of access: To your personal data.
The right to rectification: To have inaccurate or incomplete data corrected.
The right to erasure (“the right to be forgotten”): To have your data deleted in certain circumstances.
The right to restrict processing: To limit the way we use your data.
The right to data portability: To receive your data in a structured, commonly used, and machine-readable format.
The right to object: To certain types of processing, including direct marketing.
Rights in relation to automated decision-making and profiling.

If you wish to exercise any of these rights, please contact our Data Protection Officer at the email address provided in Section 1.

You also have the right to lodge a complaint with the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO) at www.ico.org.uk. For the ROI, this is the Data Protection Commission (DPC) at www.dataprotection.ie.

9. Cookie Policy

What are cookies?

A cookie is a small text file that is placed on your computer or mobile device when you visit a website. Cookies are widely used to make websites work or work more efficiently, as well as to provide information to the owners of the site.

How we use cookies

We use cookies to:

Make our website function properly (essential cookies).
Remember your preferences and settings (functional cookies).
Understand how you use our website (analytics cookies).
Deliver relevant advertising and marketing to you (marketing/advertising cookies).

The cookies we use

Cookie Type	Purpose	How long they last
Strictly Necessary Cookies	These cookies are essential for you to browse the website and use its features, such as accessing secure areas of the site and adding items to your shopping cart. Without these cookies, the website cannot function properly.	Session or persistent (depending on the function)
Performance/Analytics Cookies	These cookies collect information about how you use our website (e.g., which pages you visit most often, if you get error messages from web pages). This information is used to improve how the website works.	Persistent
Functionality Cookies	These cookies allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features.	Persistent
Marketing/Advertising Cookies	These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of the advertising campaign.	Persistent

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Your cookie choices

When you first visit our website, you will be presented with a cookie banner that allows you to manage your cookie preferences. You can accept or decline certain types of cookies (except for strictly necessary cookies).

You can change your cookie preferences at any time by clicking the ‘Cookie Settings’ link, usually located in the footer of our website. Most web browsers also allow you to control and manage cookies through their settings. However, if you disable cookies, some features of our website may not function correctly.

10. Changes to This Policy

We may update this policy from time to time. The “Last updated” date at the top of this page will indicate when it was last revised. Any changes will become effective when we post the revised policy on our website. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

POWERFLEX FITNESS INTERNATIONAL LIMITED, UNIT D2, NEPTUNE PARK, PLYMOUTH, DEVON, PL4 0SJ

www.powerflexfit.co.uk

info@powerflexfit.co.uk